![]() The study found that during Black Lives Matter protests, people search for these terms up to 100 times more than they did in the weeks prior to the protests. They created a list of more than three dozen terms to search for, such as “systemic racism,” “prison abolition” and others that are associated with Black Lives Matter’s themes and the concept of anti-racism. The researchers chose four different publicly available data sources: Google search, Twitter mentions, national news mentions and Wikipedia page visits. They set out to determine how these protests shifted public interest and conversation by examining attention to and use of related terms and topics. To evaluate the impact of Black Lives Matter protest, the researchers turned to social media, news coverage and online search engines. ![]() They point to civil rights marches, which led to changes in voting and housing rights, and to anti-Vietnam War protests, which helped shift public opinion and led to Congressional hearings. In the paper, Dunivin and co-author Jelani Ince, an assistant professor of sociology at the UW, show that how people talk about an issue and how often they talk about it can create momentum and bring attention to a cause. The protests got people to care, and that has changed the way people are talking and thinking about race.” “Black Lives Matter got people to pay attention when people weren’t paying attention. “When protest happens, it changes the way people talk,” said lead author Zackary Dunivin, a doctoral student in sociology and complex systems at Indiana University. ![]() The research, led by Indiana University and the University of Washington, published March 3 in the Proceedings of the National Academy of Sciences. The growing use of these terms, according to new research, shows how Black Lives Matter has shifted the conversation around racism, raising awareness of issues and laying the foundation for social change. ![]() Clay Banks/UnsplashĪnd with protests sparked by subsequent police killings, such as those of Eric Garner, Philando Castile and George Floyd, the use of and online search for anti-racist terms skyrocketed, indicating a growing common anti-racist lexicon and generating renewed attention to racial justice that continues today. A new study co-led by the University of Washington shows how Black Lives Matter protests have changed the way people talk about race. ![]()
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